STIHL Power Tools continue BSB sponsorship for a 6th year

Photo: British Superbikes

The world renowned outdoor power tool company, STIHL GB has extended its sponsorship of the British Superbike championship for yet another year.

The partnership began back in 2008 and since has seen the introduction of the “STIHL Power Award” league, which rewards the rider who sits in first position, come the STIHL checkpoint on the first lap. The winner is rewarded with their very own collection of STIHL Power Tools… neat, eh?

Regarding the renewed sponsorship, Marketing Manager at STIHL GB, Sean Larter-Conway had this to say: “We are proud of STIHL’s long stamding association with the British Superbike Championship. Our partnership continues to deliver great brand value and we are all very excited about the forthcoming season.”

Whilst race and series director of BSB, Stuart Higgs said: “The STIHL brand has always had a direct synergy with the power and engineering excellence needed to compete at the top level of motorcycle sport. This extended sponsorship demonstrates the relationship we have developed over the past five seasons with STIHL combined with the fantastic feedback from their dealers, demonstrating the strength of the Championship to promote a worldwide brand. We are both looking forward to the forthcoming season and working together to showcase the STIHL brand and take the partnership to a new level.”

British Superbikes kickstarts again in little over a month and a half, on April 7th at Brands Hatch Indy Circuit. Prior to that, testing at Donington Park, Brands Hatch and Snetterton will proceed throughout March. All relevant dates for BSB in the coming season can be found here.

Yet again, BSB looks to be one of, if not, the most competitive championship we will see this year in motorcycle racing; featuring returning champions, ex-GP riders, new pretenders and previous bridesmaids. The updated list of BSB riders can be found here.

The wait is almost over…

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